SUSTAINABILITY

It's time for A FASHION REVOLUTION!


I dare to say, I CAN CHANGE THE WORLD!


What about YOU ?

ACH CHAJAI PARIS, sustainable luxury


Glamorous, stylish, timeless creations that last.
We say YES to Slow Fashion! Sustainable fashion, because we believe in style but not in a trend, we believe in quality more than quantity, because less is more.

- YES for the respect of human rights and the environment.
- Yes for timeless and durable products.
- Yes against standardization because "fashion goes out of fashion, style never" (Coco Chanel).


We are what we wear!

Textile is the 2nd most polluting industry in the world, we buy 400% more clothes than 20 years ago and 85% of our purchases, unfortunately, end up in the trash.
(source Council for textile recycling).

Here is our commitment, No more Seasons !


Buy Less, Choose Well, Make it Last ! ( Vivienne Westwood )

To consume less but better is to make the choice to no longer contribute to an ephemeral fashion and a consumerist overbid. We make the choice of slow fashion, it is our revolution: taking the time to seek inspiration, to create quality, timeless clothes that will last over time and that we will not throw away the following season.
Offering you the keys to a change where craftsmanship takes back its place of heart, participating in improving the living conditions of all the actors of the manufacturing chain, is to make the choice of an eco-responsible and ethical purchase.
Also, we are committed to working with craftsmen of beauty and sustainable to use as much as possible raw materials already produced by major luxury houses, a desire to push the garment to its peak by also adding Eco-innovation and Eco-technology.
Your clothing becomes a vector of a better world because we work with communities of women, men, craftsmen, throughout the world for the creations of our embroideries and trimmings, our traditional know-how meets and becomes a strength. For a fashion Made In Paris, mixed race, respectful of human rights, animals and the environment.

Our responsability

We understand that we must do our utmost to meet increasingly stringent sustainable development criteria. With this eco-responsible charter, we are committed today and even more tomorrow to offer you complete transparency on our raw materials supply chain and the manufacturing of our products. To be respectful of ethical as well as ecological standards is the conviction to enjoy ourselves while contributing to a viable eco-system for all. This is why we choose suppliers who share our humanistic values, innovative and respectful of the social and environmental impacts of our products.

The Chic by Nature

We are concerned about the well-being of all and of course about our beautiful mother nature. It is therefore with love and passion that our artistic director Najette conceives her creations, carefully choosing her raw materials: resistant, noble, organic or recycled materials, to offer you original, elegant, chic and timeless outfits.
She militates for the preservation of traditional know-how and manufacturing techniques in order to give back to our profession its letters of nobility.
Pushing the revolution even further, our artistic director creates for you the model of your dreams in our Custom Workshop (suits, skirts, coats, wedding dresses or evening gowns ...).

Be an actor of tomorrow's change, ACT NOW !

We invite you to cherish, to love each piece as a piece of art, because it is no longer ready-to-wear but Art-à-Porter that we offer you, and we thus guarantee you a life span of 20 years on our creations.
Moreover, we also offer you other alternatives to a new purchase or custom-made: our Customise Me! service. Fall back in love, with your old clothes, will allow you to refresh your wardrobe without buying new ones. With the Upclycling service give a second life to your favorite model, we recommend you to create a chic, contemporary and timeless look, for example by changing the fabric of the sleeves, shortening it... Everything is possible with our Workshop ; Customise Me! !

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