MAISON ACH CHAJAI is the surname of our artistic director Najette and means "courage" in Arabic. Courage to surpass oneself and follow one's dreams. Its emblem, a rosette that takes us on a journey to multiple universes, the arched doors forming the "A" in the ACH CHAJAI logo are linked and intertwined, representing a seal of authenticity, an invitation to discover diverse cultures.

“More than a garment, an ode to life”

MAISON ACH CHAJAI PARIS was born of a blend of French, Moroccan and Berber cultures, and tells a story of mixity where our differences unite and embellish each other. Her urban collections, with their architectural lines, offer a made-to-measure haute-couture wardrobe, as well as a line of eco-responsible jewelry. A complete wardrobe for women who wish to be in tune with their ecological and ethical values, buying only what they need with intelligence.

Creations that mix antinomic materials: tweeds and neoprene, cotton gabardines and silk, with touches of embroidery or ribbons, all from dormant stocks, helping to reduce the excess produced in our society. This brand is resolutely committed to sustainable luxury and slow fashion. MAISON ACH CHAJAI PARIS has been awarded the 100% Made in Paris label for creations that are glamorous, timeless and chic, with strong, meaningful and eco-responsible identities.


Najette is a passionate and a non-conformist designer driven by the idea that in a world in perpetual motion, a brand must always reinvent itself through fabrics and cultural diversity, which she considers an infinite source of wealth.

Passionate about architecture and fabrics, for her, marking our difference means having a style by being a woman free to wear her colors loud and clear.

Najette can be summed up in a few words: diversity, creativity, energy, joie de vivre and an eternal optimist.

Her triple culture is her strength and a gift: French, Moroccan and Berber, a heritage that cements and reinforces her desire for inclusion at every level, artistic, artisanal and human, while remaining committed to 100% made in France.

Her degree from Esmod Paris was followed by years of experience at Hermès, M+F Girbaud, De Fursac, Chevignon... Equally at ease with women, men and children, she learns and feeds herself.

It was in 2012 that she finally decided to launch her own label, Maison Ach Chajai Paris, which bears her name, to create designs that reflect her personality and are more in tune with today's plural woman. Thanks to her years of experience, she masters all the pre- and post-creation stages with passion and rigor: stylist, pattern maker, computer graphics artist, photographer...

With her unlimited skills , she's always reinventing herself and learning, even after 23 years in the business.

She remains passionate about the craftsmanship of France and beyond, is deeply committed to sustainable fashion and has a fierce determination to preserve her skills and know-how of other artisans.


Our Commitment

Consume less and better. We have chosen the slow fashion approach with our tailor-made workshop to create quality garments that are both timeless and adapted to your body shape.

Offering you the keys to a change in which craftsmanship regains its rightful place at the heart of the company, helps improve the living conditions of all those involved in the manufacturing chain, and preserves our know-how.

Our mission is to work with artisans of beauty and sustainability, in our choice of fabrics and finishes. A different kind of fashion and 100% made in Paris.

We are committed today, and even more so tomorrow, to offering you complete transparency on the manufacture of our products and those of our partners. MAISON ACH CHAJAI is doing its part to reduce the devastating impact of the textile industry.

Our actions to reduce our carbon footprint.

-90% of our fabrics and accessories are sourced from dormant stocks of major French fashion houses in very short circuits.

-10% of our remaining fabrics and accessories come from French and Italian weavers.

-Our jewelry is made in France with recycled 925 silver and gold-plated .

-Our website is hosted by Infomaniak, a more eco-responsible host in Switzerland.

-Our Concept-store workshop is 100% equipped with LED spotlights, and our heaters are oil-bath heaters, which are more economical and ecological, producing no carbon dioxide.

Day after day, we continue our fight to reduce our carbon footprint even further. For example, our upcycling and customization workshop reinvents our customers' existing pieces, giving your wardrobe a new lease of life.

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